If you’re looking for hearing aids in and around Charlotte, NC, look no further than Charlotte Eye Ear Nose & Throat Associates, P.A. (CEENTA). Since 1984, our audiology department has helped hearing-impaired patients regain their hearing through the use of a variety of hearing aids. Whether it’s a conventional, programmable, or digital hearing aid, our audiologists and hearing instrument specialists will work with you to find the hearing aids that suit your lifestyle. To make an appointment with an audiologist, please call 704-295-3300.

In addition to being a source for Charlotte hearing aids, our audiology departments also offer a variety of bone-anchored hearing systems, implantable and non-implantable, cochlear implants, a range of accessories and assistive listening devices and hearing aid batteries.

Audiologists have a minimum of a masters degree (M.A., M.S., or M.Ed.) and many have earned either a clinical doctorate (Au.D) or academic doctorate (Ph.D) status. The minimum entrance degree for Audiology has become the Au.D. degree. Our hearing instrument specialists are licensed by the North Carolina Hearing Aid Dealers and Fitters Board and fully credentialed through CEENTA’s hearing aid competencies program. This means that your services are being provided by a professional team who have between six and eight years of college education and/or two to four years spent exclusively in the areas of ear and hearing disorders and hearing aids. There are no other professionals better trained or able to serve your hearing needs.

How much do hearing aids cost?

Prices vary greatly depending upon circuit technology and hearing aid size. Prices range $1,000-3,250 per hearing aid.

What types of hearing aids do you sell?

We only use the highest quality products available in the hearing aid industry. Our experience has helped us select the best and most reliable hearing aids in the market. Among the major manufacturers, we use MicroTech, Oticon, Phonak, Resound, and Widex.

The ReSound Linx2 uses Binaural Directionality™ II with Spatial Sense™ technology to support your brain’s natural ability to process sounds, enabling you to hear with less effort. Spatial Sense gives you a natural sense of where sounds are coming from and gives you a detailed understanding of your surroundings. In a noisy listening situation, this technology helps make sure you can still understand every word of the conversation.

The ReSound Enzo2 is the smallest and most powerful super-power hearing aid available and gives you easy access to sound from all sources. These hearing aids allow you to stream sound directly from an iPhone, iPad, or iPod Touch, letting you personalize your hearing experience.

The ReSound Linx 3D is up to 50 percent better at identifying speech in various environments, allowing people to hear up to 80 percent more of the sounds around them. They also allow streaming to smart devices, and the ReSound Smart 3D app allows you to make adjustments to your hearing aid settings from your apple devices.




Widex offers a number of hearing aids, including the Dream and the Unique. These hearing aids are available as completely-in-canal, in-the-ear, and behind-the-ear models.

The Dream:

  • Features a sound input range of up to 113 dB SPL
  • Allows users to experience up to 21% better speech perception in loud noise
  • Has 20% more battery lifetime, even when streaming
  • Has easy-to-use access features, such as a new, improved grip and easy-to-open battery drawer

The Unique:

  • Offers a wider sound picture, so you can hear both soft and loud sounds in comfort
  • Has best wind noise reduction system available
  • Detects your listening situation automatically and makes sure you hear the right sound at the right time in the right place

Does Medicare or Medicare supplemental insurance pay for hearing aids?

Unfortunately, the answer is no. Hearing aids are not considered “necessary or reasonable” according to Medicare guidelines and are generally an out-of-pocket expense.

Does traditional health insurance cover hearing aids?

Typically, standard health insurance does not cover hearing aids. There are infrequent occasions, however, when special hearing aid benefits are included in health care coverage. Check with your insurance agent or human resources department to learn if your insurance includes hearing aid benefits. If hearing aids are covered, pre-authorization may be required. Our support team will contact your insurance company for specific information about the extent of the benefits.

choosing the right hearing aid

Premium: for frequent background noise (parties, social events, airport travel, sporting events, noisy restaurants, public places)

Advanced: for occasional background noise (small meetings, quiet work environment, spending time outdoors, small restaurants, radio or home music, watching tv)

Basic: for limited background noise (quiet restaurants, attending a movie or theater, home activities, one-on-one meetings, telephone use)

Economy: for rare background noise (one-on-one conversations, home activities, watching television, small places of worship, limited telephone use)

What level of hearing improvement is reasonable?

This varies from person to person based upon the extent and nature of the hearing loss. Individuals with mild to moderate nerve hearing loss can expect to have good hearing sensitivity and improved word understanding.

Will I be able to understand conversation in noisy situations?

Despite advances in hearing aid technology, hearing in the presence of background noise continues to be a problem. However, directional microphone technology and connective accessories can significantly improve word understanding in some noisy situations. We will be happy to discuss this option during the hearing aid evaluation.

I know people that have hearing aids and do not wear them. Will this happen to me?

Properly selected and fit hearing aids are very successful. We recognize, however, that it is important that every hearing aid patient have a thirty-day trial opportunity. This provides ample time for you to learn about amplification. It also allows time for adjustment to improved hearing and affords the audiologist time to fine-tune your instruments. At the end of thirty days, you will have a realistic appreciation of hearing aid performance. If hearing aids do not suit you, the hearing aids can be returned for a full refund minus a small trial fee.

What warranty is provided with hearing aids?

The standard industry hearing aid warranty from the manufacturer is for one year and covers repairs, remakes and a one-time replacement for loss and/or accidental damage. CEENTA provides one to three years of repair warranty on all new hearing aid purchases. Most repairs can be made through our offices. Specifics are discussed in detail at the time of hearing aid order.

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