CEENTA Names Gregory S. Parsons, MD, as Chief Executive Officer

CEENTA, one of the region’s most respected independent specialty practices, is proud to announce that Dr. Gregory S. Parsons has been officially named Chief Executive Officer.

Dr. Parsons has served as Interim CEO for the past year, during which he strengthened operations, advanced strategic growth, and fostered a culture of trust—helping CEENTA earn recognition as a Top Place to Work in 2025.

A board-certified otolaryngologist since 1987, Dr. Parsons brings nearly 40 years of clinical experience and leadership insight to CEENTA’s executive team. He has practiced at CEENTA since 2015 and is certified by the American Board of Otolaryngology. He is an active member of the American Academy of Otolaryngology–Head and Neck Surgery, the American Medical Association, and regional medical societies.

“Leading a practice today requires resilience, innovation, and vision,” said Dr. Parsons. “I am honored to guide CEENTA into its next chapter, building on a century of patient-first care while embracing the opportunities of a rapidly evolving healthcare landscape.”

Founded in 1923, CEENTA has grown into a physician-owned, independent organization with more than 150 providers, 700 employees, and nearly 20 locations across the Carolinas. CEENTA’s mission remains clear: to deliver exceptional care rooted in compassion, integrity, and excellence—while aspiring to delight in every sense by providing leading-edge care, expanding our geographic presence and impact, and creating a seamless patient experience across all touchpoints.

Under Dr. Parsons’ leadership, CEENTA will continue to navigate industry changes with confidence and clarity—upholding its legacy while shaping a future defined by trust, innovation, and patient-centered care.